The History of Google and How It Was Invented

The History of Google and How It Was Invented Search engines, or internet portals, have been around since the early days of the internet. But it was Google,  a relative latecomer, that would go on to become the premier destination for finding just about anything on the World Wide Web. Definition of a Search Engine A search engine is a program that searches the internet and finds webpages for you based on the keywords that you submit. There are several parts to a search engine, such as: Search engine software, including boolean operators, search fields, and display formatSpider or crawler software that reads web pagesA databaseAlgorithms that rank results for relevancy Inspiration Behind the Name The very popular search engine called Google was invented by computer scientists  Larry Page and Sergey Brin.  The site was named after a googol- the name for the number 1 followed by 100 zeros- found in the book Mathematics and the Imagination by Edward Kasner and James Newman. To the sites founders, the name represents the immense amount of information that a search engine has to sift through. Backrub, PageRank, and Delivering Search Results In 1995, Page and Brin met at Stanford University while they were  graduate students in computer science. By January 1996, the pair began collaborating on writing a program for a search engine dubbed Backrub, named after its ability to do backlink analysis. The project resulted in a widely popular  research paper titled The Anatomy of a Large-Scale Hypertextual Web Search Engine. The search engine was unique in that it used a technology they developed called  PageRank, which  determined a websites relevance by taking into account  the number of pages, along with the importance of the pages, that linked back to the original site. At the time, search engines ranked results based on how often a search term appeared on a webpage. Next, fueled by the rave reviews that Backrub received, Page and Brin began working on developing Google. It was very much a shoestring project at the time. Operating out of their dorm rooms, the pair built a server network using cheap, used, and borrowed personal computers. They even maxed their credit cards buying terabytes of disks at discount prices. They first tried to license their search engine technology but failed to find anyone that wanted their product at an early stage of development. Page and Brin then decided to keep Google in the meantime and seek more financing, improve the product, and take it to the public themselves when they had a polished product. Initial Funding The strategy worked, and after more development, the Google search engine eventually turned into  a hot commodity. Sun Microsystems co-founder  Andy Bechtolsheim was so impressed that after a quick demo of Google, he told the pair, Instead of us discussing all the details, why dont I just write you a check? Bechtolsheims check was for $100,000 and was made out to Google Inc., despite the fact that Google as a legal entity did not exist yet. That next step didnt take long, however. Page and Brin incorporated on September 4, 1998. The check also enabled them to raise $900,000 more for their initial round of funding. Other angel investors included Amazon.com founder Jeff Bezos.   With sufficient funds, Google Inc. opened its first office in  Menlo Park, California.  Google.com, a beta (test status) search engine, was launched and answered 10,000 search queries every day.  On September 21, 1999, Google officially removed the beta from its title. Rise to Prominence   In 2001, Google filed for and received a patent for its PageRank technology that listed Larry Page as the inventor. By then, the company had relocated to a larger space in nearby Palo Alto. After the company finally went public, there were concerns that the one-time startups rapid growth would change the company culture, which was based on the company motto, Do No Evil. The pledge reflected a commitment by the founders and all employees to carry out their work with objectivity and without conflicts of interest and bias. To ensure the company stayed true to its core values, the position of chief culture officer was established. During the period of rapid growth, the company introduced a variety of products, including Gmail, Google Docs, Google Drive, Google Voice, and a web browser called Chrome. It also acquired streaming video platform YouTube and Blogger.com. More recently, there have been forays into different sectors. Some examples are Nexus (smartphones), Android (mobile operating system), Pixel (mobile computer hardware), a smart speaker (Google Home), broadband (Google Fi), Chromebooks, (laptops), self-driving cars, and numerous other ventures.  Advertising revenue generated by search requests remains its biggest earnings driver, however. In 2015, Google underwent a restructuring of divisions and personnel under the conglomerate name Alphabet. Sergey Brin became president of the newly formed parent company, while Larry Page is the CEO. His position at Google was filled with the promotion of  Sundar Pichai. Collectively, Alphabet and its subsidiaries consistently rank among the top 10 most valuable companies in the world.  Its often also cited among the most influential and admired companies as well.

Dominant Ideology Thesis

Dominant Ideology Thesis The dominant ideology of a society is the collection of values, attitudes, and beliefs that shape the way it views reality. However, sociologists argue that the dominant ideology is only one of a multitude of ideologies at play and that its preeminence is the only aspect that distinguishes it from other competing viewpoints. In Marxism Sociologists differ on how the dominant ideology manifests itself. Theorists influenced by the writings of Karl Marx and Friedrich Engels maintain that the dominant ideology always represents the interests of the ruling class over the workers. For example, the ideology of ancient Egypt that represented the pharaoh as a living god and therefore infallible clearly expressed the interests of the pharaoh, his dynasty, and his entourage. The dominant ideology of bourgeois capitalism functions the same way. There are two ways by which the dominant ideology is perpetuated, according to Marx. Intentional propagation is the work of cultural elites within the ruling class: its writers and intellectuals, who then use mass media to disseminate their ideas.Spontaneous propagations happen when the mass media environment is so total in its efficacy that its basic tenets are unquestioned. Self-censorship among knowledge workers, artists, and others ensures that the dominant ideology is unchallenged and the status quo remains Of course, Marx and Engels predicted that revolutionary consciousness would sweep away such ideologies that kept power from the masses. For example, unionizing and collective actions would upset the world views propagated by the dominant ideology, as these are representations of a working-class ideology.

TM04 Essay Example | Topics and Well Written Essays - 750 words

TM04 - Essay Example [31 words] (c) Why might carrying out the same analysis using species rather than families be likely to be less accurate as an assessment of changing diversity if there were a small number of fossils? Explain what working assumption is made when family diversity changes are used to infer patterns of species change. (3 or 4 sentences) Carrying out the same analysis using species rather than families might be less accurate. There are certain to be more new growths of species besides families. The assumption made when family diversity changes are made to infer patterns of species change is that family diversity changes take as long as species changes, but changes in families take longer time to complete. (e) Given the time period considered in (d) compared to (a), estimate the difference in the rate of the species generation (in percentage per million years) at the end of the Cambrian compared to the period from the end of the Permian to the present day, assuming that the rate of extinction is the same. [62 words] The difference in the rate of species generation per million years would be 10.6 percent; this is based on the fact that the Cambrian period was 570 million years ago, the Permian period was 248 million years ago, and if you divide the difference of the two by the difference between the two percentages given, you get 10.6 percent per million years. (a) Molecular clock evidence suggests that a newly discovered group of animal first emerged about 1.2 billion years ago. This is significantly earlier than the fossil evidence. Describe one possible reason for this discrepancy. (1 to 2 sentences) (c) The evolution of the Ediacarans has been linked to the Snowball Earth episodes. Outline one mechanism linked to ocean temperature that could have influenced animal evolution. (2 to 3 sentences) [27 words] â€Å"When one organism actually lives inside the other its called endosymbiosis. The endosymbiotic theory describes

Business research method Paper Example | Topics and Well Written Essays - 1750 words

Business method - Research Paper Example The steps include, theoretical framework and hypothesis development, measurement, sampling, quantitative and qualitative analysis. This paper intends to show how the problem at hand can be taken through the processes of research discussed in following sections. Chapter 4 Theoretical framework and hypothesis development This chapter provides an exclusive description of a research process through a theoretical framework and hypothesis development. This process includes identification of variables and basic features of a theoretical framework. In addition, the process involves development of a hypothesis. In most cases the hypothesis developed revolves a round the situation at hand. There are four types of variables namely dependent, independent, moderating and mediating variables. It is imperative to note that this research process involves labeling and linking variables amongst themselves wit the intent of forming a theoretical framework (Uma, 2010). A theoretical framework is a signi ficant aspect of any research method since it provided the overall direction of a research process. More over, the theoretical framework is regarded as the foundation of any hypothetical-deductive research. It forms the basis of the hypothesis that will be developed. The process of building a theoretical framework involves the introduction of definitions of variables in the model, developing a theoretical model intended to provide an evocative demonstration of the theory and coming up with a theory that is intended to provide a justification for associations amid variables in the model. After developing a theoretical framework, development of testable hypothesis follows. These hypotheses are intended to examine whether the theory is sound suitable or not. Statistical analyses should then be used to test the hypothesized associations. It is notable that the entire research rests on the theoretical framework (Uma, 2010). This study observes that advancing a superior theoretical framew ork is fundamental to probing the problem under exploration. It is imperative to note that the theoretical framework provides a conceptual base to proceed with research, which includes proper understanding of the associations of variable network. A variable refers to anything that can assume varying values. Some of the examples of variables include production units, motivation and absenteeism. An independent variable is one that affects the dependent variable. This implies that both the independent and dependent covary in such way that a change in the dependent variable leads to change in the independent variable. Consider the example below Independent variable Dependent variable On the other hand, a moderating variable performs the role of imparting strong contingent effect on the relationship amid the independent and dependent variables. More over, the moderating variable modifies the initial relationship between the two variables. Having considered the basics of variables the nex t but most critical step is the development of theoretical framework (Uma, 2010). As observed earlier the theoretical framework forms the sure base of the entire research project. It is imperative to note that the framework is based on logical development, clear-cut description and elaborated network of relationship amongst the variables. The variables should be relevant to the problem under investigation. Above all, this study observes

Intertwined Bodies with Separate Hearts Essay Example for Free

Intertwined Bodies with Separate Hearts Essay In a world of wild modernity and sophistication, it is almost impossible for man not to connect with a single soul. Be it a friend, a loved one or a lover, these technologies conspire to feed the hunger in all of us and that is the need to be with someone. Others refer to that need as loneliness but the story â€Å"Strangers When We Meet† says its emptiness†¦The relationship of Florence and Rob can be looked at as a typical affair between a married woman who’s bored with her current relationship and a man who seeks adventure. He dazzles her with his youth and passion for life and for a brief moment she’s caught up in a trance of sharing the life that she could have, but chose not to live. That choice rest solely on the truth that her husband was a foundation that offered security. As she said at the end of the story, she equated security and strength to love. She realized in the later part that she was wrong. The fact that Rob is younger than Florence depicts a conventional extramarital affair in our society. However the story goes beyond the cheap pleasures of lust and adventure as it delves deep into the intricacies of emotion and relationship. A relationship can be defined. One can dare as the question â€Å"what kind of relationship? † In the story, Florence and Archie is in a relationship that is recognized by society and back up by the law. A union, a vow, a social contract that’s written on paper and flaunted out to the world. That is marriage. They share a partnership that may seem flawless in society as he was a responsible husband with secure income bounded by law to take care of his wife. Florence herself is a thing of beauty and it is a stereotype in our society that she is to be taken care of by a man who has the means to do so. He is in fact capable of doing just that. He was well aware that he had the woman that most men would fell for, and that’s why though he knew that they had an affair he wanted to see it for himself before he makes judgments. He went with her in the Vacation though he knew that she was to meet her lover. And when he came face to face with the man who stole his wife, he remained composed and even started conversations with him. He exhibited what most men don’t, the decency to be civil to the man who covet their wife (Kureishi). What exist between Florence and Rob on the other hand is a relationship that’s not accepted by society and condemned by law. It ought to be discreetly dealt with to save both parties from public humiliation. The fact that she is a married woman who happens to have a lover may seem offensive to the male supremacy. However, what ought to be looked at is not the act itself but the question on what made her commit such act. Perhaps at the beginning of their affair she simply wants to escape the world that Archie lived in or the lack of attention from her husband who is very much consumed in his work. But at the later part of the story it shows that she is deeply in love with Rob since she is willing to leave everything, even her child if only he says the word. Why did he not say the word? Why did he not take the chance to be with the woman who takes up much space in his heart to the point that he needed a psychologist to deal with his depression? It was a shot at happiness, to have the very thing that he wanted so badly but when it was his for the taking he did not take it. Here lies the complexity of human emotions. Their affair goes beyond the Holiday Vacation. Though the timeline of the story skipped a couple of years before their paths crossed again, it cannot be denied that in each encounter, the dying flame of their affair is fanned once more. A line in the story clearly points out their connection â€Å"Helen (Robs wife) looks across conspicuously. Florence and I are standing close to one another; perhaps one of us touching the other. † Though they were both contented with their lives and stopped seeing each other, both their spouses knew that there is something special between Florence and Rob†¦. perhaps a love story that should have not ended. That Holiday Vacation was of great importance to Florence, Archie and Rob. It was perhaps the climax of their lives. The moment that set the path upon which they will take. They were separate entities brought about in that place to clearly define the relationship that existed in the three of them. It was a chance to change their lives and redefine their connection, but such requires great courage that only Rob had at that time. Florence was, at that moment, scared to let go of the security that she had with Archie. In their marriage she had stability and he had a wife. It was ideal and accepted by society. Before the affair she was contented, but contentment if a far cry from happiness. At the end of the vacation she asked him not to leave, but he chose to do so. This is because man cannot stand the torture of having the woman that you want wrapped in somebody else’s embrace. Rob said that he longed for that vacation since it was the first time that he can have her the entire evening without having her rush home to her husband at dawn. It was a chance to feel that he owned her but that moment never came. It was a chance that she was too scared to take, and now that she wanted him desperately, it was him who chose not to be with her. She wanted him to say that he wants her but he never did just that. Though deep within his soul he knew that she still holds a place in her heart, it was his choice not to give in to that feeling. This proves the fact that in human relationships certain factors are to be taken into considerations before a person makes his decision (Layton-Tholl). Life is made up of choices, and maybe for Rob he already made the choice the moment he left the Hotel. It was to live a life that’s uncomplicated. Though the intensity of their connection cannot be denied, it was by choice that they lived separately. They have fulfilled the human need to connect with someone, they have their spouse. But just like how their affair started, they were just intertwined bodies with separate heart.

The Rain Came Essay -- Literary Analysis, Ogot

â€Å"The Rain Came† by a renowned African writer Grace Ogot, is a story developed on the background of cultural reality of the people called ‘Luo† in Kenya. She has tried to picture out the traditional culture of African people prior the European civilization influenced it. The story enlightens us how traditional people blindly believed in baseless and rootless practices without any judgment of rationality of their activities. Their faith in myths and reverence towards their ancestors who are no more on the earth is greater than their lives. They are ready to sacrifice their beloved ones and to be sacrificed but can not go against the faiths they have been adopting for long. Similarly, the story is attempting to reveal and show the cruel and selfish stain smeared in human heart to grin even in others’ trouble if it benefits them. As story develops we see the Luo people undergoing very heart rendering situation caused by drought for long. Due to no rainfall, death has begun to strike its cruel blows from the animals and birds in the Luo society. And it is crystal clear that the evil eyes of death falls upon their children and ultimately upon themselves. It is Labong’o, the chief of them, upon whom they fully believe to rescue them and give new lives. The chief too, respects it to be his sole duty to find solution at any cost. A very panic and malicious resolution is found after he consults the prophecy i.e. his only daughter, Oganda from his fifth wife among twenty children of his five wives should be sacrificed to the lake monster at the sacred lake. With heavy heart and in tears he conveys his people the way of getting rid of the problem even watching his wife fainted in front of him. But the people, having informed the solution ... ...d. â€Å"Of course it was an honour, a great honour, for a woman’s daughter to be chosen to die for the country.† (P 339). They celebrate feast, dance and singing. â€Å"In the morning a big feast of many different dishes was prepared for Oganda so that she could pick and choose.† People don’t eat after death,† they say. (P 339). These all are cultural belief. Conclusion To sum up, Ogot has successfully demonstrated traditional culture of Luo community. Before the influence of European civilization, African societies were engulfed in impractical, unscientific, irrational and senseless practices. Innocent people especially innocent women and girls had to be the preys of such practices. Oganda is a representative character who has to throw herself into the merciless claws of such ill-practice. In the same way so many Ogandas have to be the victims time and again in the world.

HCS/466 Facility Planning I Essay

Strategic Planning is an essential first step in the development of a result-base accountability system,† (Schilder, 2013, p. 1). In strategic planning an organization must know their goals, missions, and how to reach them. Health care facilities are in huge demand for the elderly and for people who lives in low-income communities. A person who receives good quality health care services can prevent the spread of contagious diseases. This paper will describe the need of the community, population it is serving, and a brief description of the facility. Franklin C. Fetter Family Health Center (FCFFHC) is an outpatient clinic and has served the communities, and the surrounded rural areas since 1975. This health center is greatly needed in the rural and low-income communities because the people could not get to their local hospital. Therefore, the people in those communities were not getting the necessary medical health care needed. Dr. Franklin C. Fetter, the Dean of Medicine at the Medical University of South Carolina, and founder, provided culturally sensitive comprehensive primary health and home care services to children, and adults as part of a demonstration grant under the Medical University in 1968, (FCFFHC, 2013). The center offers support to the community by sponsoring health awareness campaigns, health fairs, and through their media. The most important need that the elderly community needed was a Home Health Department (FCFFHC, 2013). This department provides services to home bound people who cannot travel to see the doctor. Home Health have a staff of one medical doctor, physician assistant, and a nurse practitioner. According to Roberta Porterfield RN, and Home Health Manger, â€Å"The object of home health staff is to assist patients in need of intermittent skilled nursing care to arrive at a stable level of health through treatment, while teaching and involving the patients’ family,† (Porterfield, FCFFHC, 2013, p.1). The medical facility operates eight primary health sites for the residents of Berkeley, Charleston, Colleton, and Dorchester counties. The centers hours are Monday – Friday, 8 a.m. – 8 p.m. â€Å"Franklin C. Fetter mission is to provide quality, affordable, culturally sensitive comprehensive primary health and home care services to families throughout their community and surrounding areas,† (FCFFHC, 2013, p. 1). , ‘ Franklin C. Fetter Center’s services includes: (FCFFHC, 2013) Prenatal Care Infant and Adolescent Care Adult and Geriatric Care Behavioral Health Breast Examinations Cervical Cancer Screening Skilled Home Health Service Prenatal Care (OB/GYN) EPSDT/ Immunizations Family Planning The health center offers many more services to the local community (FCFFHC, 2013). The population that FCFFHC provide medical care services to is 19,325 of rural and low-income people. The Health Center serve people of all ages from newborns to adults. Patients with insurance are require to present their insurance card before he or she receive services. Patients are expect to pay the co-payment or co-insurance. Patients without insurance at 100% of poverty level are require to pay a minimum of $30. Patients who pay for his or her services are require to pay, according to the sliding fee of $40, $50, or $60. The Health Centers’ sources of revenue are generated from: Fees-for-Service, Medicare, Medicaid, Private Insurance, and Grant Funds (FCFFHC, 2013). The newest facility was built in the spring, 2013. The center is in Yonges Island, South Carolina. This is a rural and remote area with mostly elderly people with little or no income. A health care facility existed where the new site is but had to be torn down because it needed severe repair. It is a one story brick building. The clinic has a patient registration that is adjacent to the Medical Records department. The Admitting front desk consisted of two receptions who check in the patient to see his or her provider. The appointment clerk is next to the Front desk. The appointment receptionists are the people who schedules everyone appointment and cancel a no show appointment. The Pharmacy is behind the Front desk personnel. The pharmacy provides the patients with low cost medicine based on a sliding fee. The nursing department and the physician’s office are behind the â€Å"DO NOT ENTER† sign. The health clinic have a total of seven adult examination room, and four pediatric rooms. The lab is behind the nursing station in the back of the facility. The medical center have a staff of 35 people. Building new health care centers in low income and rural areas will have a huge influence on families in the community. Getting good quality health care services are essential to the everyday living. It would make the people in the community feel as if someone cares about him or her. When a community is left with nowhere to get any medical services, they tend to deal with whatever health issues he or she may have. Not possessing access to medical care can sometimes lead to terminal illness and maybe death. Families would be able get the medical services that he or she needed for his or her family. References Franklin C. Fetter Family Health Care Center, Inc.: Home Retrieved from http://www.fcfetter.com Schilder, D. (2013). Strategic Planning Process; Steps in Developing Strategic Planning. Retrieved from http://www.hfrp.org/publications-resources/browse-our-publications/strategic-planning-proc..

Integrated Marketing Communications Essay

Answer1: The Vocalpoint program launched by P&G was a well sought out mean to market the products by using the word of mouth marketing strategy. Inclusion of the mothers from around the country was a cunning decision made by the managers at P&G the reason for this being was that mothers are the ones who usually purchase the products for the household or domestic use so convincing them and then make them work in marketing the new offering so an immaculate move by the management of P&G. Another benefit which P&G gained by devising this Vocalpoint program was that, housewives are hard to target as they do not use technology that often, rather they spend a big part of their leisure time in gossiping with their friends hence the best possible way to market the offerings to them was by this word of mouth publicity. P&G earned pretty much short term and long term benefits by applying this strategy; the most outstanding one was that launching this program helped the firm in increasing the sales by a considerable extent which obviously is the sole aim of launching any marketing campaign. In addition to this external clients of P&G also earned huge profits by using this program and so as a result P&G got its share in the profits, this amount was as higher as 1 million USD. The job of the R&D department got less hectic as it was able to get the desired feedback on the latest products; this was helpful for it in making changes to the existing products and also to the ones which are undergoing the process of development. One of the long term benefits which came to P&G’s way as a result of this program was that it got a solid loyal customer base on which it can capitalize in the forthcoming years. The ‘connect and develop† program of P&G also got immense support as a result of this program and the marketing intelligence of the company overall increased. Better customer relationship management is also one aspect of the Vocalpoint program which was advantageous for the firm because it helped the managers in comprehending the consumer’s mindset and thus forecasting the consumers’ behavior became easily. The customers on the other hand became increasingly brand loyal to the company as they were getting tailor made products for themselves because P&G was able to understand their latent and covert needs in an adept manner like no one else was doing. The overall impact of this project on the position of the firm was immaculate as it was a win-win situation for the company; the managers were getting the ins and outs of the target market in no time whatsoever so the overall time consumed in the processes of product development got reduced. This decrease in the overall product development time acted as a competitive advantage for the managers as they were able to deliver the market with the products it wanted in much lesser time than the competitors. Another addition was that the managers at the firm were getting customer generated feedback on the latest products and that too in negligible time so this enabled them to alter their strategies if needed be; the consumer on the other hand were liking this as they were getting tailor-made products for their usage (Sirgy 1998). Answer2: Analyzing from the business perspective one has to say that the programs such as Vocalpoint and Tremor must go on as they are beneficial for the businesses in the longer run and same is the case with P&G. Having said that one has to admit that these projects and programs are certainly not the ones, which are based on the ethical principles and norms laid by the society. In my opinion there are various ethical issues which are present in such kind of WoM programs. The first and the foremost being is that the person to whom the offering is being marketed is unaware of the reality he is perceiving the interaction as a social one but in general the other person is acting as a sales person for a specific firm. My objection regarding this is that if a person is being marketed something then he must have prior knowledge of this. For me there is a thin line between marketing and deceiving and this difference has to be understood by the firms and the marketing managers; if there are ample ethical ways of marketing then what is the point in using the deceptive means? Another issue in my opinion is that by hiring or deploying WoM marketers the managers are making the society increasingly materialistic even the sacred relationships like friendship etc are being used just as an asset and even that without the other person being aware of this all. Objectifying the society is one thing which to me is intolerable and as this eventually ruins the whole basic structure of the civilization which really is denting in terms of the future perspectives. Considering the Tremor program I can firmly state that this was one project on which I have serious reservations; the reason for this being is that P&G was using minors (children under 18 years ) to market its products; this is one ridiculous way of marketing. The reason for this is that this is the age where the person learns the most, from its society and surroundings and if the society is indulged in inducing the materialistic thoughts in kids then this will be injurious for the entire social setup; this is the stage at which the children must be taught how to honor and value the relationships but such deceptive marketing projects destroys the whole brought up of a child. One legal issue which too arises as a result of the inclusion of minors in the marketing programs is that these kids are underage legally so they cannot be made a part of any marketing project without the prior consent of their guardians (Malachowski 2001); this is one thing which was completely neglected by the managers at P&G and hence they violated the rules and regulations laid by the government. In the Tremor programs the minors were not allowed to tell the reality to the person to which they are interacting this is something which is immoral and to me for this the firm has to be penalized; can we teach our younger generations to indulge into immoral activities just for the sake of money? This is a million dollar question which has to be answered by the managers at P&G. The Tremor program targeted the minors too which is also an unethical way of making business the reason for this is that the underage people are immature hence they cannot make decisions for themselves (Malachowski 2001); influencing a buyer’s decision by using rational marketing ploys is a justifiable act but making the kids addict by using deceptive means and backdoor channels has to be abandoned as this certainly is not favorable for the social composition. In sum commercialization of human relationships is one thing which must be stopped by the marketing managers if someone is indulging in WoM marketing of a firm then he should disclose his affiliation as this is beneficial for the society; involving money in the activities of daily life will hurt the society in the longer run. In the Vocalpoint program the managers at P&G were looking to select the mothers which are more social; the main reason behind this move was that, as mother is the most sacred and trustworthy relationship in this universe so mothers enjoy a unique position in the society; using their social stature for the marketing purposes was an unreasonable attempt. Answer 3:  The value of WoM is immense in the present global marketing scenario, the primary reason for this is that due to the increase in the globalization the nature of the competition has increased exponentially and so to do business and earn profits a firm has to market it’s offering to the target buyers. With the increase in the intensity of competition and technology the media of marketing have too increased and thus in such an overall marketing environment WoM publicity is something which is of great significance (Bothma 2003). Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics (Tuckwell 2004). In addition to this the marketers get to know more about the ins and outs of the buyer’s black box; as known that these are the two methods which are an integral part of the IMC mix hence applying them together makes it easier for the marketers to timely comprehend the latent and covert needs of the buyers and thus they can make the necessary changes to the offerings and strategies. WoM advocacy is beneficial in the present scenario because it enables the marketers to interact with the customers and hence they can obtain the customer generated feedback regarding their products in addition to this, as there is no such middle channel involved in between the marketer and the buyer (as the WoM marketer is a part of the company) so it becomes easier to get the message of the consumer. The firms once get the timely feedback can make suitable adjustments and alterations in the product designs, strategies etc and in this way eventually WoM publicity acts as a source of competitive advantage for the company in this era of fierce competition. After understanding the consumer psyche if need be, then suitable sales promotions can be launched which are an essential component of the overall IMC mix (Blakeman 2009) The holistic marketing concept has to be applied as per the book because consumer centricity is something plays a vital role in the overall growth of the firm. Establishing long term business relations with the buyers is only possible if the market is provided with what is demanded by it. The nature of the relationship between the firm and its related publics should be exceptional, as this affects the performance of the company in the longer run WoM publicity is one thing which helps in building stronger relationships between the publics and the company (Baker 2001).

Costa Rica Essays (577 words) - Costa Rica, Republics, Free Essays

Costa Rica Essays (577 words) - Costa Rica, Republics, Free Essays Costa Rica Costa Rica Costa Rica is exactly what it means, rich coast. The beaches on both the Pacific and Caribbean coasts are full of beautiful plants, animals and people. That is what I consider to be rich. The beaches are not rich like others might think. Costa Rica lacked gold and silver that mesmerized the 16th century Spanish conquerors. For this very reason Spain virtually ignored Costa Rica during colonial times. Costa Rica also lacked a large amount of Amerindian population, that is why most of the people today are of purely Spanish decent. (Encyclopedia Americana p.50) Costa Rica is snuggled in between Nicaragua to the north and Panama to the south. Costa Rica is very rich in plant and animal life. Costa Rica is almost covered by forests. There are more than 130 families of trees that embrace some 1,300 species. The wildlife includes many exotic animals such as jaguars, pumas, deer, ocelot, sloths, and a variety of monkeys. At least 725 species of birds including parrots and toucans and 130 species of snakes and frogs have also been observed. (Encyclopedia Americana p.51-52) On the beaches you could find a variety of crabs, iguanas, basilisks, and sea turtles swimming in the ocean. (Egelkraut p.54-55) When sea turtles come to Ostional, Costa Rica to lay their eggs it is called la arribaba- the arrival. By 2 a.m. the Pacific beach looked like a cobblestone street where the cobblestones had come to life. (Rudloe p.97) Poaching eggs from a placid leatherback, a Costa Rican villager is one of legions who illegally take turtle eggs in Latin America. Eggs can go at two dollars a dozen and are hot in bars. (Rudloe p.104) The labor force amounted to 1,087,000 in 1992 which is about 34.1% of the total population. About half the total work force is concentrated in San Jose and Alajuela provinces. (Worldmark vol. 3 p.125) About 23% of the labor force is in the service or the government and 21% are in agriculture. (World Almanac p.756) Costa Rica is on e of the most literate populations in Latin America. There are five universities including an open university. The Open University located in San Jose operates 28 regional centers for all students that apply. The University of Costa Rica is supported by the government and enrolls about 28,000 students. (Worldmark vol. 3 p.128-129) In 1995 the adult literacy was 95%. Education is free and compulsory for ages 6-15. (World Almanac p.756) Health standards have steadily improved in Costa Rica. Hospitals are located in the principal cities, and about 95% of the hospital beds are in urban areas. Health services for the rural population are generally inadequate, and the refugee problem has severely taxed urban services. There are sanitary units and dispensaries to care for the health needs of the poor. (Worldmark vol.3 p.128) Life expectancy at birth for males are 73.4 years and for females it is 78.4 years. There is 1 physician for every 870 persons. (World Almanac p.756) One day I hope to live in Costa Rica because for me it is truly paradise. I would love to live in the tropics and not have to worry about cold weather. I also thought that the ticos (what they call themselves) are very friendly and like to learn about the new technology.

Boat Cavitation Causes and Remedies

Boat Cavitation Causes and Remedies Next time you find yourself floating chest deep in water, try this little demonstration of cavitation in action while you are waiting for everyone to stop laughing and pull you out of the water. Hold the palm of your hand vertically and pass it quickly back and forth through the water. You will see a stream of bubbles form opposite the direction of travel. These bubbles are what is called cavitation. In the case of boats and ships, cavitation refers to a pocket, or cavity, of air forming on the backside of a prop or impeller blade. What Is Cavitation? What Are Its Causes? The most simple definition of cavitation is; an action that causes a void to form because of lower pressure. As the definition above says, the condition of cavitation is caused by a low-pressure situation. When you moved your hand back and forth through the water you caused the pressure behind your hand to drop. Thats where the bubbles formed. A prop with too much pitch or too much shaft speed will cause pockets to form on the back side of the blades or even at the tips. The reason these voids form is boiling of the liquid. This is not boiling from heat, but boiling from the vacuum. Physics experts tell us that a liquid will boil if heated to a certain temperature or if the pressure of the liquid is reduced. In the case of cavitation, the reason is lower pressure. This cold boiling technique is good for many industrial uses, but it is not wanted near props or pump impellers. The collapsing bubbles are filled with very low-pressure water vapor and when they collapse damage is done to many surfaces. Cavitation is a drag on efficiency because of the increased friction. The bubbles stick to surfaces and essentially increase the thickness of prop blades and more power is needed to increase or maintain speed. Even worse, cavitation can cause vibration because of uneven prop loads and damage or break equipment. Even worse than vibration damage is pitting. Pitting happens when bubbles collapse and all forces are focused on a tiny spot on the blade surface. Damage from vibration is very noticeable and usually preventable with modifications to operating style. Damage from pitting can be happening at a very subtle level and most of the affected components are out of sight in day-to-day operations. An increase in power caused by a poorly adjusted governor can be enough to start minor cavitation near the prop tips and probably would not be noticed by most crews. Only at haul out would the damage to drive components to be noticed. Pitting increases surface area which causes corrosion and few anti-fouling coatings can withstand forces from collapsing bubbles that can eat into hardened steel. This same set of conditions and the resulting damage can also happen inside things like pump housings and thruster tunnels. Cavitation is actually much easier to produce in an enclosed environment than in an open situation like a prop and shaft. In an enclosed area, there is much less liquid volume to rush in and compress the vacuum bubbles that are forming. Cavitation inside pumps is a leading cause of failure. Turning a centrifugal pump too quickly causes the liquid in a pump chamber to boil from lack of pressure. This is even more of a problem if you are pumping a hot liquid like coolant or heavy fuel oil. In a hot liquid situation, you are applying two sources of energy that will make the liquid boil. The first, heat, is external and is the better-understood form of boiling. The second is the mechanical vacuum caused by the impeller. The technical term for this second force is Net Positive Suction Head or NPSH.

Are the Millenium Development Goals achievable Essay

Are the Millenium Development Goals achievable - Essay Example However, as years passed, it was increasingly apparent that these goals would not be realized. Today, the declaration is already halfway through its timetable and this paper will discuss why the MDG will be a failure by the year 2015. One of the main targets of the Millennium Development Goals is the eradication of at least 50% of the world’s poverty. This has been one of the most problematic areas in realizing the objectives due to its financial implications. Adrian Bradbrook (2005), for instance, argued that in order for about 1 billion people to live beyond the $1 dollar a day benchmark, they would need to have access to modern energy services, as this is an important precondition for the eradication of poverty. (224) The magnitude of this dilemma is staggering. Bradbrook stated that a cumulative investment of US$200 to $400 billion dollars ($40 billion per year) for people to access energy services such as electricity, liquid and gaseous fuels, electrical appliances for cooking and so on. This challenge is highlighted by the decline in finances of international agencies and the failure of respective governments to generate funds themselves in order to address basic energy needs due to fiscal difficulti es. This is besides other factors that require large scale funding such as the installation of infrastructures and technologies that will spur development in poor countries. Here, we encounter another dilemma in addressing the issue on international partnership on development. One should remember that overseas development assistance extended by developed countries are generally conditional, and in the realist view, are driven by self-interest. That is why the institutionalization of welfare principles in this front, which is central to the MDG’s success, has been nothing but rhetoric. The US leadership in the world community is also one huge determining factor in the fate of the Millennium